We dare to say that we are the best because we have:
The best EXPERIENCE - we are in business for over 27 years.
The best REPUTATION - worldwide.
The best PRICES - with our head office in Israel and no middleman, we can offer you the best prices available.
The best INVENTORY - we stock a large variety of different cuts and sizes ready for immediate  availability.
The best SERVICE - next day delivery.
The best RELATIONSHIPS - long history of satisfied customers and friends.
The best TECHNOLOGY - we spare no expense on the latest technology to put this web site  together.
The best PERSONAL ATTENTION - we believe that hi-tech must not replace personal attention.
The best SALES STAFF - professional, courteous, attentive, eager to assist you.
This site will provide you with the following tools:
1. Order your diamonds by SEARCHing our inventory, writing an Electronic-ORDER(just write what you need), or choose from our SPECIAL offers.
2. View the diamond certificates.Print them and show them to your customer.
3. Give your customer answers on the spot , anytime by browsing our daily updated inventory list.
4. You can even use our site to show your customers the 4c's and to put together a setting on-line by going to the "HOW TO BUY A DIAMOND" section.
If you are presently a customer of ours, this is another avenue for both of us to expand our relationship.
If you are not currently one of our customers - this site is just another great reason why you should be.
So come join us, into the next millennium.After all..."DIAMONDS ARE FOREVER"...